We’ve created this guide to walk you through the CC process on many of the most common platforms: YouTube, Facebook, Instagram, LinkedIn, Twitter, and TikTok. Unfortunately, each video-supporting platform has its own process for adding closed captions to video content, and some platforms don’t even have a CC option within the user interface.įor content creators, this leads to a frustrating dilemma: It’s important to add closed captions to videos, but figuring out the process platform by platform is time-consuming and often less than intuitive. In other words, adding closed captions to your content is critical and improves the video experience for a number of reasons. It’s also helpful for viewers who speak another language, viewers who consume content with their phones on silent, and even for search engines, which have an easier time understanding what your content contains when there are text captions.
Most importantly, the CC text allows you to share your content with deaf or hard-of-hearing viewers. The benefits of adding closed captions are clear.
It’s important to make sure that every video you create is accessible to its intended audience, and adding captions is one feature that makes a big difference. For today’s video content, adding closed captioning (CC) or subtitles shouldn’t be an optional step or an afterthought.
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